Purdue VIP alumni found start-up company
Two recent Purdue graduates are developing a user-friendly, cost-effective camera and software system designed for brick and mortar retail operations. The system could allow retailers to understand more about their customers, formulate better marketing strategies for their stores, and increase sales performance.
Everett Berry and Kyle McNulty, graduates of Purdue’s School of Electrical and Computer Engineering, have founded Perceive Inc., a retail analytics software company, to further develop the technology.
Berry and McNulty met as undergraduates while doing research under Yung-Hsiang Lu, an associate professor in Purdue’s School of Electrical and Computer Engineering. Along with graduate student Andrew Blejde, the team of four recognized a need for advanced, price-conscious retail analytics software.